Despite this never-ending pandemic, if feels like 2021 has sneaky flown by, and it is pretty cool to think that the autumn conference season ahead might actually be one with real humans. Here's hoping, anyway.
Onto the good stuff...
Recent Tech SEO Stuff We Love
This is the written version of Dom's excellent BrightonSEO presentation on SEO for large websites, covering data collection methodologies, finding and prioritizing technical issues, and how to prevent future issues causing you problems.
Site migrations remain a common technical SEO challenge, since screwing them up can cause many a headache you could frankly do without. This migration checklist from JR focuses on transitioning a website to a new server (rather than situations where the domain is changing).
This is a study on using tabs to hide/display content, and how different methods of inserting content affects whether Google will index it or not.
Website architecture is one of the fundamentals of technical SEO that you need to get right in order to maximise the potential of your website. In this mammoth guide, Aleksandra covers methodologies for situations when you are starting from scratch (or doing a redesign), as well as handy 'dos and don'ts' for analysing existing site architecture.
Other Cool Stuff You Should Check Out
- The State of Technical SEO Survey
A collaboration between Women in Tech SEO and Aira, this survey aims to dig into the differences between agency and in-house, techniques and tools used, measuring the impact of tech SEO and much more. Go fill it out already!
- What Google’s FAQ Schema Update Means For Your SEO Strategy
Google recently confirmed a new limit to FAQ rich results in the SERPs, and this post from Brodie Clark runs through what you might want to actually do about it.
- How to Trigger a Personal Knowledge Panel in Google
Jason Barnard is all about the knowledge panel, and in this guide he shares his method for convincing Google who you are and how to trigger a personal knowledge panel for yourself.
- What is User Intent? How to optimize for it like a pro
Understanding and meeting user intent is key for effective content optimization, and this article from Kevin Indig offers an excellent primer on user intent and how to approach optimizing for it.
What We've Been Up To
- We finally got around to releasing Sitebulb v5.0, of which the main feature change was the new performance testing. Along with this I also wrote a comprehensive set of documentation on doing Performance and Web Vitals testing with Sitebulb.
- In support of our launch, I also wrote a guide on Core Web Vitals, designed to be a primer for SEOs on the foundations of CWV: What SEOs Need to Know About Core Web Vitals & Performance Testing
- We also hosted a webinar on Core Web Vitals, where we invited expert guests Billie Geena and Arnout Hellemans to field live questions on their experiences and advice regarding CWV.
- We welcomed Wayne Barker back onto the blog, this time covering The Ultimate Guide to XML Sitemaps for SEO
- We hosted a webinar with Natalie Arney on our YouTube channel where she presented 'Internal Link Audits for SEO', and she followed this up with a complete write-up on the blog (both the recording and the write-up are available here).
We have plenty more webinar and video content planned for the coming months, so please subscribe to our channel, to get notified when we add new stuff :)